the social metrics

"Lean analytics" to change business decision making

Fri, 10 May 2013 17:42:19 -0400

"Lean analytics" to change business decision making: analyticisms: Interesting new concept. This...

Using Customer, Affiliate and Influencer Data to Geo-Target Your Marketing

Thu, 25 Apr 2013 20:04:00 -0400

Word of mouth and a strong referral network is becoming increasingly important. This has followed...

Sound Measures of Good Community Management « The Community Manager

Wed, 17 Apr 2013 13:46:49 -0400

Sound Measures of Good Community Management « The Community Manager: My latest tidbits over at The...

Competitive Intelligence and Its Under-Appreciated Role in Social Media Research

Thu, 11 Apr 2013 12:29:44 -0400

I think one of the under-appreciated aspect of social media, when you run an ROI analysis, is...

Where Market Mix Modeling Meets Micro Attribution

Mon, 25 Mar 2013 08:01:55 -0400

I saw an interesting tweet the other day from the head of Coke’s research team, Stan...

"Last week, Google launched its updated Think Insights website … the new Think Insights – aimed..."

Thu, 21 Mar 2013 14:05:00 -0400

“Last week, Google launched its updated Think Insights website … the new Think Insights...

The UK government looks to attract US tech companies to the...

Tue, 19 Mar 2013 18:52:00 -0400

The UK government looks to attract US tech companies to the history-laden shores of London.

Holistic Data Insights Triangle - Achieving Highly Valid and...

Tue, 19 Mar 2013 15:47:00 -0400

Holistic Data Insights Triangle - Achieving Highly Valid and Robust Data Insights.

Back in January, I blogged about the idea of a ‘Proof For Change’ triangle I had and a sketched out notion of how the triangle would work for data insights.

Over the last few months, I’ve been putting some data measurement frameworks in place for various projects. All with the goal of capturing holistic data insights on the project’s success - whether that project was a TV advertising campaign or a social media effort.

In each case, I’ve used my data insights triangle idea to make sure I’m capturing data from different sources and employing a holistic measurement review of the project.

Back in January, that idea was just a sketch in a notebook. Here is the triangle in a more formal view.

The idea is that holistic insights come from measuring projects through three different sources: market research, analytics and unprompted feedback.

If a piece of data insight (e.g. customers have trouble with the interface on product feature X) is supported by these three different measurement methodologies, then there is a strong case for putting that piece of insight into action.

In that way, you’re getting a variety of different to give your insights a high level of rigor and validity.

“Social Media ROI” is fast catching “Marketing...

Tue, 19 Mar 2013 01:50:31 -0400

“Social Media ROI” is fast catching “Marketing ROI” in Google Search. As many businesses move forward with social at the core of their business and start-ups build themselves upon a social mantra, it’s not surprising that our interest in social media ROI is still strong.

This chart was taken from Google trends and compares the search terms “Marketing ROI” (red) and “Social Media ROI” (blue).

The chart shows “social media ROI” coming into our search practices in 2009 and growing, inching closer to the overarching “Marketing ROI” term.

Odds on the “Social Media ROI” horse taking the lead in the last four furlongs?

Some Ideas on Measuring The Quality of Collaboration

Thu, 28 Feb 2013 14:59:00 -0500

Some Ideas on Measuring The Quality of Collaboration: My latest article over at The Community...

analyticisms: Nice way to put things into...

Tue, 26 Feb 2013 22:29:28 -0500

analyticisms:

Nice way to put things into perspective.

emergentfutures:

CHART OF THE DAY: The Big Opportunity For Amazon

As ubiquitous as Amazon is in some people’s lives, it’s still just a tiny fraction of the world’s retail sales. Heck, it’s still a tiny fraction of e-commerce

Full Story: Business Insider

3 Reasons Why You Need A Data Measurement Framework

Thu, 21 Feb 2013 13:29:00 -0500

I look at data use across an organization and it seems that there are many ways data isn’t...

Hacking Data Dashboards and Bizarre Business Decisions

Tue, 19 Feb 2013 18:51:00 -0500

In the last few hours, I’ve seen a bunch of tweets about Twitter accounts and sites being...

Measuring The Value Of A Community Manager

Mon, 11 Feb 2013 13:34:05 -0500

Measuring The Value Of A Community Manager: My article over at The Community Manager, discussing...

"The most common mistake marketers make in regard to social media measurement is relying on absolute..."

Wed, 06 Feb 2013 17:42:25 -0500

“The most common mistake marketers make in regard to social media measurement is relying on...

Data Insights Hierarchy - Designing Your Data For Use - Part 2

Thu, 31 Jan 2013 16:52:37 -0500

I’ve been thinking through a framework for presenting data insights and designing data for use...

Designing Your Data For Use - Part 1

Wed, 30 Jan 2013 11:47:00 -0500

I started at Intuit this week, working on their social and advertising analytics program....

"A lot of articles appealing to the ‘data driven marketer’ are really only focused on web..."

Sat, 12 Jan 2013 18:45:00 -0500

“A lot of articles appealing to the ‘data driven marketer’ are really only focused...

Proof For Change Triangle on Flickr. I’ve been thinking...

Thu, 10 Jan 2013 00:23:00 -0500

Proof For Change Triangle on Flickr.

I’ve been thinking about holistic business and market research and it led me to the idea of this ‘proof for change’ triangle. The idea being that 3 sources of evidence are needed to start a new project. This helps get away from the dangers of using one data point to change something. We’ve all been in those meetings with an executive who wants to change a program because one customer complained or one person had a different idea. The triangle also supports the idea of more centralized market research and data analysis insights within a business, which is an important goal to achieve more comprehensive insights.

The ‘Proof for Change’ triangle here is still a work in progress but something I’m tinkering with as part of research on data use in business decision making.

"Active measurement means examining real human behavior and influences instead of reporting the same..."

Wed, 09 Jan 2013 13:41:58 -0500

“Active measurement means examining real human behavior and influences instead of reporting...