Measuring Internal Communication - Finding A Problem Before It Starts →
One of the projects I’m working on at the moment is focused on mapping how we want our internal teams to communicate to one another. As companies grow, there are a variety of tools and platforms used by certain pockets and teams. We’ve found that the variety of communication platforms has made it difficult to efficiently keep all the team members up-to-date as we develop technology.
It’s disheartening to see some very small numbers on videos and presentations that cover important updates to our product line. If people aren’t up-to-date, our profit is affected.
We’ve matched a lack of information to reduced win rates and lower revenue numbers so we know that communication is very important in the tech industry.
But … the simple fact that we started looking at these numbers highlighted some potential issues with the way our updates are communicated to all of our worldwide offices.
Interviewing to some senior business leaders on how they implement data insights in their day-to-day decision making for my Doctorate, I’ve found a variety of approaches to internal communication. One of the CEO’s that I talked to said that the hardest but most important job he had was to keep his company engaged and aware of any business news updates.
As workforces become more mobile, measuring communication internally as much as externally could be an important KPI in the health of a business.
