The MTA’s new initiative to sell branded cards on behalf of retail advertisers might pave the way for a business in mining its mounds of ridership data. Read More
Image by Mr. T in DC
Even the MTA is using data to bring in revenue. What’s interesting about this move is that it plays really well into the SoLoMo movement. Organizations like the MTA will have (or have the potential to access) great location-based data for their transport riders. In a more mobile world, accessing travellers on public transport and understanding their movements could be a huge win for advertisers and marketers. Genius.