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social analytics in business decision making
  • June 4, 2012 8:57 am

    Why Big Data And Research Needs Doodling

    As big data takes over and more data sets are created, I think doodling will become important to help us find the bigger picture. 

    In short, doodling is a magical, fantastical way to link ideas and insights. 

    Doodling helps me as a researcher look at the insights across different data sets (like a survey, some social media and financial data) to find the common link. It helps draw that elusive dotted line from a decline in financial revenue to feedback from a support survey, for example. 

    It could also help managers go from insights to action to a tangible project. 

    “Trying to link data insights together through the magic of the doodle.”

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