June 2012
17 posts
“Sometimes it’s easier to talk about research results in a scribbly, pencil...”
– Touché - The joyous rapture of data delivery.
4 tags
Net Promoter Score Plays Well With Others
I like the idea of a Net Promoter Score (NPS). I don’t think it makes sense to ask only one question and judge a company on one score - lots of smart people have debated the merits of focusing on one metric like NPS and I’m not sure the dust has settled yet.
But when mixed with other data from social media, research projects and data trends - the idea of a score, like NPS, that...
3 tags
Saying No To The Research 'God' Complex - Friday...
Part of my brand-spanking-new Friday Folly about life as a researcher in the business world. Warning - these might ramble on a bit. I’ll try my best to keep them short but things might get a little crazy.
A few years back, I was talking to some movie producers about pre-testing their concepts to understand the level of interest in their movie idea.
The producers really liked the idea of doing...
Calculating Customer Lifetime Value - Infographic... →
3 tags
A Technology Blackout Taught Me A Lesson in...
Our work network, email and internet connection went down today.I didn’t think those things happened in 2012 … but apparently they do.
Bugger.
It was a technology black out. People wandered the halls making awkward conversation. Some left early, paralyzed by the inability to email or save documents to the network.
Crazy right?!
Unfortunately for me, I had to deliver a research...
3 tags
Research Is Not "One Size Fits All" - Friday Folly
Part of my brand-spanking-new Friday Folly about life as a researcher in the business world. Warning - these might ramble on a bit. I’ll try my best to keep them short but things might get a little crazy.
Researchers often fuss (or sweat) over the details. Like sampling errors, significance and scales. I’ve done it plenty of times over plenty of different projects.
I think part of why it...
3 tags
“Our new format for each research summary slide:
1. Top Level Finding
2. Proof...”
– Turning the average research presentation into an action-focused discussion starter with simple proof points.
3 tags
Why Big Data And Research Needs Doodling
As big data takes over and more data sets are created, I think doodling will become important to help us find the bigger picture.
In short, doodling is a magical, fantastical way to link ideas and insights.
Doodling helps me as a researcher look at the insights across different data sets (like a survey, some social media and financial data) to find the common link. It helps draw that elusive...
3 tags
Proactive Meetings Help Keep Research Relevant in...
Part of my brand-spanking-new Friday Folly about life as a researcher in the business world. Warning - these might ramble on a bit. I’ll try my best to keep them short but things might get a little crazy.
Speed is a big deal in the B2B tech world. We’re always racing to get another product engineered, marketed, shipped and updated. It’s a constant battle to get faster and stay...
